Pretend for a moment that you are an IT leader. (If you actually are an IT leader, this will be easy) You know what the company needs from a tech standpoint, but your CEO doesn’t. He/she may be technologically illiterate. How do you communicate your tech needs in a way he/she will understand?
First things first, leave your ego in your office. Don’t throw around big technical words just to sound smart or feel important. While that may make you feel better, it does nothing to help the situation.